Today I wanted to write about a question we get very often.
How do we make our website rank higher in Google?
The answer is, very simply, get links from other websites to your website. For example:
But “this is crazy” I hear you say. “Why does getting links to my website help me rank better?”
The field of SEO is quite complex and it’s always evolving. Google has hundreds of ranking factors in it’s algorithm, but at the end of the day, what Google cares about is:
Why does Google want popular websites?
Imagine for a moment that you are Google. You have billions of websites in a huge list. Someone searches for a real estate agent. How do you sort out which ones are the best?
The primary way Google has solved this problem is that it counts every on the internet as a vote. If someone links to your website, they are voting for your website. If you put a link on your website to another website, you are voting for that website. The more “votes” a website has, the higher it will rank.
Not all links are equal though. Some links will help you more than others, and some links will actually hurt you.
The best links are:
Some links can hurt your rankings and must be avoided:
In summary, the best thing a real estate agent can do to rank higher in Google is to get links to your website from local, high quality, somewhat related sources.
CRM · 27 May 2021
With this release we're excited to introduce an improved buyers tab within the mobile app allowing sales agents to more easily manage buyers when out of the office nbsp View key buyer...
Marketing · 25 October 2021
Join us for this on-demand webinar as we discuss the ideas and strategies you can use to streamline and maximise the efficiency of your lead generation and communication through powerful marketing automation...
Join 7,000+ Subscribers
Get tactical growth tips, news and updates in your inbox