Bethany Lewty·Websites·10 January 2022

Real Estate Websites 101: Does Yours Stack Up?

A well-designed website is an invaluable tool for any real estate agent. Whether you're putting your website together or preparing for a redesign, there are certain elements to keep in mind as you approach the process. If you're wondering if your real estate website is at its best, here we'll review some critical components of successful real estate websites.

1. Mobile Responsiveness

Many people looking to sell their homes are visiting your website with mobile devices, including smartphones and tablets. If your website doesn't cater to mobile users, they'll have a hard time navigating your website and be more likely to visit a mobile-responsive competitor instead. 

To prevent this from happening, make your website compatible with mobile browsers and screens. You can test your website on your own mobile devices to further make sure that your web design is truly responsive.

2. Navigable and Effective Design

Solid real estate websites will also have a generally good design. You should use colour schemes and images that match your branding to differentiate your website. But you also need to make sure your website is easy to navigate. Make all buttons on your website visible and easy to locate in the main navigation. Additionally, add a search function that enables people to look up specific neighbourhoods or listings. 

Regarding searches, you can also implement featured searches to help people find specific properties based on their preferences. For instance, you could include pre-set parameters such as specific features, price ranges, and other attributes. Determine which parameters are worth setting by tracking the popularity of certain searches. Eventually, you'll gain a clearer picture of what people in your area want to see.

3. Landing Pages That Generate Leads

Real estate websites also need landing pages that make it easy for people to connect with your business. To encourage increased lead generation, include contact information such as your company's phone number and email address, along with a physical address for your offices. Good locations for this information could include the footer, header, or sidebar of each page on your website. 

In addition to having highly visible contact information, create pages that are dedicated to capturing leads. Develop contact pages that allow prospects to complete a contact form and submit personal details. These would help make sure that people can request information about your business, certain listings, or other details with ease, along with a marketing appraisal. You'll then be able to channel these contacts to a lead database that gives you the ability to track and nurture them.

4. Integrated Listings

Of course, every good real estate agent website includes detailed listings for various properties. You should be able to easily integrate all of your listings with your website using the right solution, which could include a consistently updated feed from your CRM to your website. With the help of a search function and a generally navigable design, prospective clients should then be able to easily locate the listings they want to find.

5. Information About Suburbs

Apart from listings, your real estate website should include details about the suburbs surrounding them. People will want to know what kind of area they're likely to find when moving into a new home or opening a new location for their business. Some details you may want to include could be:

  • The kinds of homes that neighbourhoods feature
  • Nearby schools
  • Certain local events
  • Resident testimonials

All of this information could lead to more informed buying decisions.

Build the Perfect Real Estate Websites With Eagle Software

If you're in need of the ideal website for your business, Eagle Software is here to help with comprehensive real estate website solutions. We can help put together a cutting-edge website that differentiates you from competitors, generates leads, and continually updates. If you would like to learn more about our solutions, including our innovative CRM for real estate businesses, book a demo today or contact us to get in touch with one of our experts.


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