Communication strategies in real estate – 5 essential tips

When it comes to communication strategies in real estate, not only will a positive relationship create an environment for a higher chance of a successful sale, but both you and your vendors will have a much better experience. Better experiences in the long term should increase referrals and return clients. The foundations for any successful salesperson.

Communication is key – it’s a blanket statement that all of us have heard, yet the breakdown of communication is one of the major reasons why relationships fail. This is no different in your professional life than it is from your personal life, as humans it’s our instinct to build relationships. Positive relationships in our work life can make you generally happier, more productive and more successful in the long term.

Every salesperson is going to have a different process for how they communicate with their clients, but there are some basics that your CRM should be able to assist you with and some other more general tips, so that you can spend more time working on building your business.

1. Automations

Each agency should establish a set of standardized communication emails to be dispatched to clients at various pivotal stages throughout the sales process. These essential emails include:

• Thank You for Listing – What Happens Next?: This email serves as a courteous acknowledgment of the client’s decision to list their property and outlines the subsequent steps in the process.
• Congratulations! Your Property is Now Live Online: This email signifies the exciting moment when the client’s property is officially showcased online, promoting a sense of achievement and visibility.
• Access Your Online Vendor Portal: Here, clients are guided on how to access their dedicated online vendor portal, empowering them with the ability to stay informed and engaged.
• We Have Received an Offer – What Happens Next?: Upon receiving an offer, this email provides clients with insights into the ensuing procedures and considerations.
• You Have Accepted an Offer – Important Dates: Clients are informed about critical dates and milestones following the acceptance of an offer, ensuring clarity and alignment.
• Congratulations! Your Property Has Officially Been Sold!: This celebratory email marks the successful completion of the sale, bringing closure to the journey.
• Things to Prepare for Your Move: Clients receive practical guidance on preparations for their upcoming move, promoting a seamless transition.

From an agency’s perspective, these standardised communication emails demonstrate a commitment to keeping clients well-informed about the progress of their sale, fostering transparency and trust in the agency-client relationship.

2. Email Marketing

Email marketing serves as a powerful tool for real estate agents, offering numerous advantages in building and maintaining strong client relationships, driving business growth, and staying top-of-mind in a competitive market. Firstly, email marketing allows agents to provide timely property updates to their clients. By sending out listings, market reports, and price reductions via email, agents can keep clients informed about the latest opportunities and market trends. This helps agents demonstrate their expertise and commitment to serving their clients’ real estate needs.

Secondly, email marketing enables real estate agents to nurture leads and stay engaged with potential clients. Through carefully crafted drip email campaigns, agents can provide valuable information about the buying or selling process, financing options, and suburb insights over time. This gradual approach allows agents to build rapport and establish themselves as trusted advisors. Additionally, email marketing can be personalised, ensuring that clients receive tailored messages that cater to their specific needs and preferences.

Lastly, email marketing provides a cost-effective means of staying connected with past clients and generating repeat business and referrals. Agents can send personalised messages, greetings, and anniversary wishes to maintain a personal connection with their database.  Requesting referrals through email campaigns can encourage satisfied clients to recommend their services to friends and family, expanding the agent’s network and client base. In summary, email marketing empowers real estate agents to deliver valuable content, nurture client relationships, and boost their business through efficient and targeted communication.

3. SMS Notifications

Emails serve as effective means for comprehensive client communications but often suffer from low open rates. In cases where direct vendor communication is imperative, SMS takes on a pivotal role within both your automated and manual communication strategies.

This functionality proves highly advantageous, particularly for delivering prompt updates post-inspection or notifying clients when their property goes live online or an offer materializes. These are precisely the kind of updates that vendors eagerly await and require immediate attention, making SMS an ideal channel for delivering vital information directly to their mobile device screens.

Furthermore, the power of SMS extends into the realm of automation, seamlessly integrating with your communication touchpoints. This means that critical notifications are dispatched without necessitating agency intervention. As soon as a significant event occurs, vendors receive instant alerts, ensuring they remain promptly informed and engaged throughout the real estate journey.

4. Active Listening to Your Client Base

Listening is the cornerstone of effective communication. When working with clients, take the time to actively listen to their needs, preferences, and concerns. Pay attention to the details, ask clarifying questions, and show genuine interest in what they’re saying. By understanding your clients on a deeper level, you can tailor your responses and recommendations to align with their goals, creating a more meaningful and productive interaction.

5. Embrace Constructive Feedback

Constructive feedback is a valuable tool for growth and improvement. Encourage your clients to provide feedback on their experiences with you. This input can help you identify areas where you excel and areas where you can enhance your communication strategies. Additionally, seek feedback from colleagues and mentors in the industry. Their insights can offer fresh perspectives and valuable guidance to elevate your communication skills.

In conclusion, effective communication strategies in real estate can be the bedrock of your success. By actively listening, providing timely updates, leveraging technology wisely, crafting compelling marketing messages, and embracing constructive feedback, you can enhance your communication strategies and build stronger client relationships.

Remember that communication is not a one-size-fits-all endeavor; adapt your approach to meet the unique needs and preferences of each client. With these essential tips, you’ll be better equipped to thrive in the competitive world of real estate.

Contact MRI Software

For comprehensive and innovative real estate CRM solutions with innovative and easy to use communication features, contact MRI Software today on 1800 321 8770 or click here to schedule a personalised demonstration.