With all the buzz about targeted online advertising, you might wonder if email marketing or real estate email drip campaigns are going by the wayside. But studies still find that email marketing is one of the most effective ways to reach potential buyers and sellers.
Australians, in particular, continue to buy into email marketing. An analysis by Campaign Monitor found open rates for email marketing in Australia stood at 20.6 per cent in 2020, topping the global average of 18.0 per cent. The real estate industry was even stronger, with an open rate of 23.5 per cent. The Australian click-through rate also ranked higher than the global average, both overall and in real estate.
This means strong real estate email drip campaigns would certainly boost your real estate business.
An email drip campaign is a multi-step email process you operate to maintain contact with potential buyers and sellers once they have expressed some sort of interest in the housing market. For example, suppose a couple attends an inspection and registers their phone number and email. Then you can immediately follow up with a text message and (in a day or two) an email about their interest in purchasing a home.
The most effective and efficient way to use a drip campaign is to automate the process through software like our email marketing software designed specifically for real estate agents.
An email drip campaign allows you to automate lead nurturing by targeting potential clients based on where they stand in their buying or selling journey. You save time by setting up your campaign through real estate specific templates. Once you enter your potential client into the system, you don't have to think about the campaign. The software handles all the important details from there.
Even if it's quick and easy, you need a strategy to make your campaign work. Here are six of our best ideas:
To experience real-world examples of our automated emails, why not try Eagle yourself?
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